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Repositioning a Niche Consultancy to Attract Fortune 500 Clients

A niche B2B consultancy in risk management wanted to grow beyond their small client base and break into the Fortune 500 market. However, their branding and market positioning were too generic and failed to communicate their expertise.

We started with a complete brand audit and competitor analysis. Our team then redesigned their messaging, restructured their website for clarity, and developed thought leadership content (including whitepapers and webinars) targeting high-level executives.

Within six months, the client was invited to bid on three major Fortune 500 projects. They successfully closed one long-term contract and now have a consistent brand presence aligned with their target audience.

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