A New York-based SaaS company approached us after experiencing a 35% drop in quarterly revenue. Their sales department was underperforming, team morale was low, and the sales funnel lacked structure and strategy.
Our consultants conducted a comprehensive audit of the company’s sales processes, compensation models, and lead qualification system. We discovered outdated scripts, poor CRM usage, and misaligned sales incentives.
We restructured the sales team by introducing a tiered sales funnel, developed a modern training module for cold outreach, and aligned the CRM system with updated lead-scoring metrics. We also introduced weekly performance huddles and customized KPIs for better accountability.
Within three months, the company saw a 42% increase in qualified leads and a 27% boost in closed deals. By the second quarter, sales had fully recovered, and the team was operating with increased efficiency and renewed confidence.
